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denken Research & Consulting provides end-to-end research and support to transform your business ideas into reality, whether you are a brand new start-up or a small enterprise looking to expand your business. Not only does denken Research & Consulting have access to leading-edge resources, we have the expertise to conduct customized research using a variety of methods that are aligned with our clientís needs.
If you are an entrepreneur, consider this... You may have a great idea, but if you donít thoroughly understand your market and your customers, your idea may never turn into a lucrative business. We can help you validate your business idea by identifying real business opportunities, understanding how to strategically position those goods in the marketplace, and conveying the proper messaging and image to gain a competitive advantage.
For more established organizations that are looking to develop new products/services or improve upon existing ones, the key to your success is conducting in-depth research on your current and potential customers to understand what they truly find of value. After all, the success of your business depends on how well you are satisfying a customerís need or solving a customer's problem. Learn how to leverage the influence and insight of your customers to quickly and continuously develop not just new, but innovative solutions.
While what we do is not gender-specific, we are a group of female entrepreneurs ourselves and have conducted extensive research on female entrepreneurs. As such, we are extremely tuned in to the characteristics and motivators of women business owners, plus we understand the nuances of how they approach business. Make no mistake about it - women-owned businesses represent a large part of our economy and this is a solid trend that will continue to increase. As a matter of fact, over the last two years, approximately 420 new women-owned businesses were launched every day in the United States (Heffernan, 2007).