Services: Entrepreneurs
Fact Finding Mission
A Fact Finding Mission is a great place to start if you’re testing the waters to see if your business idea has legs to stand upon. How well do you know the industry you are launching in? What are the trends? Where are the real opportunities? And how does your idea fit into the big picture? If you’re not quite ready to pull a comprehensive business plan together, it is still a wise decision to do some preliminary research on your industry, market, and competitors. The more facts you uncover, the better decisions you can make to turn your idea into a business.
When launching a new business, avoid the mistake of relying too heavily on Google and other similar online search engines. Not only will the results prove to be overwhelming (i.e. how do you manage 317,794 hits?), but you are also limiting your search to public content. Always consider the source of your research. In addition to being current, your supporting data must be reliable and valid. Otherwise you risk making inappropriate decisions and/or misinforming potential investors, partners, or customers.
Unfortunately, most small business owners – especially start-ups – don’t have access to or can’t afford subscriptions to research services and other business-centric resources. This is where denken Research & Consulting comes in. We have access to hundreds of databases and online resources (including Gartner, Lexis-Nexis, Hoover’s, and Wilson-Omni) enabling us to tap into tens of thousands of industry-specific journals/publications, industry analyst reports and statistics, market research reports, news conferences, company filings, etc. Our research is very deliberate, thorough, and fine-tuned to meet your specific needs.
Here’s what you can expect from a Fact Finding Mission:
- A summary of industry data, statistics, trends, and other relevant findings specific to your industry and market.
- Approximately 7-10 pages of results presented in a Word document, organized by topic.
- Accompanying references in the event you want to conduct subsequent research on a particular topic or article.
- Rapid results – turnaround time is typically 7-10 days.
Our standard fee for a complete Fact Finding Mission is $1,500. In the long run, this will be one of the best investments you make in your business. Once you have solid data in your hands, you will have a much better idea how to expend your time, your money, and your energy going forward.
Never underestimate the power of knowledge. 